Consumer Product Content Benchmark Report

Complete The Form Below

to download your copy now!

A New Frontier for Omnichannel Commerce

Discover the e-commerce and retail trends that will shape 2022 and beyond!

The global pandemic is forever changing the way consumers shop and the way brands and retailers sell. A key route to success in this new era? Understanding how shoppers interact with product content at every stage of the buying journey and across every channel.

Based on a representative survey commissioned by 1WorldSync of 1,500 online shoppers in the U.S., this exclusive report features detailed data and key trends that will shape brand and retailer product content strategy for 2022 and beyond.

Key Findings

Transparency is important for Kellogg. Thanks to 1WorldSync, we can deliver product information to our customers and consumers in a reliable and useful way. With this information, we are able to engage in more meaningful conversations with our consumers and delight them with the information they desire.

Todd Hufford

Kellogg Company, Director of Global Digital Operations and Enablement

E-commerce Acceleration

Most consumers (89%) who shopped online in new categories won’t exclusively return to physical retail stores as the pandemic subsides in those categories.

Content Trumps Brand Recognition

Most consumers (81%) believe quality product content is more important than brand recognition in their purchase decision-making.

High-Impact Rich Content

Most consumers (56%) believe quality product content is more important than brand recognition in their purchase decision-making.