A New Frontier for Omnichannel Commerce
Discover the e-commerce and retail trends that will shape 2022 and beyond!
The global pandemic is forever changing the way consumers shop and the way brands and retailers sell. A key route to success in this new era? Understanding how shoppers interact with product content at every stage of the buying journey and across every channel.
Most consumers (89%) who shopped online in new categories won’t exclusively return to physical retail stores as the pandemic subsides in those categories.
Content Trumps Brand Recognition
Most consumers (81%) believe quality product content is more important than brand recognition in their purchase decision-making.
High-Impact Rich Content
Most consumers (56%) believe quality product content is more important than brand recognition in their purchase decision-making.