A New Frontier for Omnichannel Commerce 

Discover the e-commerce and retail trends that will shape 2022 and beyond!


The global pandemic is forever changing the way consumers shop and the way brands and retailers sell. A key route to success in this new era? Understanding how shoppers interact with product content at every stage of the buying journey and across every channel.  Based on a representative survey commissioned by 1WorldSync of 1,500 online shoppers in the U.S., this exclusive report features detailed data and key trends that will shape brand and retailer product content strategy for 2022 and beyond.



     Key Findings

E-commerce Acceleration 


Content Trumps Brand Recognition


High-Impact Rich Content 

Most consumers (89%) who shopped online in new categories won’t exclusively return to physical retail stores as the pandemic subsides in those categories. 


Most consumers (81%) believe quality product content is more important than brand recognition in their purchase decision-making. 


Most consumers (56%) believe quality product content is more important than brand recognition in their purchase decision-making.

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Key Takeaways

E-commerce Acceleration 

Most consumers who shopped online in new categories won’t exclusively return to physical retail stores as the pandemic subsides in those categories. 

Content Trumps Brand Recognition

Most consumers believe quality product content is more important than brand recognition in their purchase decision making.

High-Impact Rich Content 

Most consumers say high quality media persuaded them to buy something they didn’t think they needed. 

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